Sriracha is a company that is universally known for being one of the best hot sauces out there. It is admired for "making everyone a good chef" because just a drop of sriracha will elevate a meal. The goal of this advertisement was to target Generation Z and millennials, taking a playful and intriguing tone to give sriracha a new feel. The decision to photograph the image in the studio was made so lighting could be manipulated to red. Additionally, the decision to hand draw the "saucy" was made to make the advertisement more unique and personal.
