Environmental changes are happening rapidly around us, and humans have played a big role in escalating these issues. Therefore, we must figure out how this advertisement brings awareness to the fact that humans are one of the main reasons for our planet's downfall. How can it spark the desire to change in the individual who interacts with it? The goal of this project is to inform, inspire, and motivate people to make lifestyle changes that will benefit our planet. The target audience is for any individuals, but we primarily would like to reach the Generation Z audience as they are the the people who will be most impacted by environmental changes. This advertisement will take place at bus stops and malls, as they will be heavily interacted with at these spots.
